[Download] "Packaging the Brand" by Gavin Ambrose & Paul Harris " eBook PDF Kindle ePub Free

eBook details

Title: Packaging the Brand
Author : Gavin Ambrose & Paul Harris
Release Date : January 07, 2017
Genre: Design,Books,Professional & Technical,
Pages : * pages
Size : 78947 KB

Description

While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer.

It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.